WOODY by Rui Tomás
Woody is a minimalist reinterpretation of the rocking horse, whereby the appearance is characterized by Scandinavian aesthetics and formal simplicity.
It was the objective of the design process to simplify the traditional rocking horse as far as possible. The result is a children’s product that appears both contemporary and timeless in equal measure.
on a visit to an exhibition of Dieter Rams at the Angewandte Kunst Museum, Frankfurt 2019
Rui Tomás says “I can’t simplify more the shape, the goal is completed: is functional and well-made, and citing Dieter Rams “Only something is well-made can be beautiful”."
This rocking horse impresses with its uncompromisingly reduced design, allowing it to blend in with the child’s room and the living room equally well.
Horse is Awarded with a Red Dot: Product Design Winner 2019
Seemingly a simple, high quality and easy to clean Scandinavian reinterpretation of the classic rocking horse. With unpretentious curved lines, the understated horse presents itself as an active toy for children while its contemporary look and feel is likely to fit into any home.
Horse is Awarded with a German Design Award Winner 2019 as an Excellent Design Product.
